Your brand is more than your logo.
corporate branding & identity
expect more.
Tell your Story.
Your brand is more than your logo. It is the way your business looks, sounds and presents itself everywhere your customers encounter it.
A business card. A brochure. An advertisement. Your website. A tradeshow banner. A social media post.
Each one should feel like it came from the same company.
That’s what good branding does.
At 11 Fingers Design, we help businesses develop a clear, recognizable brand identity that connects all of their marketing materials and tells customers who they are.
Great Branding starts with a conversation.
Before we start choosing colors or designing graphics, we want to understand your business.
Our designers work with you to translate the personality, values and goals of your business into a visual identity that feels authentic—not something pulled from a template or created because a particular design happens to be fashionable this year.
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From a Logo to a Complete Brand
Your logo is often the most recognizable element of your brand, but it is only the beginning.
Once the logo is established, we build a visual language around it using complementary colors, typography, imagery, graphic elements and design standards.
That visual identity can then carry naturally across everything your company produces.
Instead of designing each new piece in isolation, we create materials that work together to strengthen recognition of your company.
11 Fingers can help with:
- Logo design and logo refinement
- Brand colors and typography
- Visual identity development
- Brand messaging and presentation
- Business cards and stationery
- Brochures, flyers and sales materials
- Print and digital advertising
- Social media graphics
- Product labels and packaging
- Presentation folders and reports
- Tradeshow banners, displays and booth graphics
- Website graphics and digital marketing materials
Consistancy builds Recognition
Customers may see your business dozens of times before they ever contact you.
They might notice an advertisement today, visit your website next month and pick up a brochure six months from now.
Consistent branding helps them recognize that all of those interactions belong to the same company.
Colors remain familiar. Typography feels familiar. Photography and graphics share a common style. Your logo is used correctly. Even the tone of your message stays consistent.
Over time, those repeated visual cues help turn a company name into a recognizable brand.
As more people become involved in creating materials for your company, maintaining that consistency becomes increasingly important.
Guidelines can be as simple as a one-page reference sheet or as detailed as a complete brand standards booklet.
The goal is the same: make it easy for everyone to represent your business consistently.
Branding Guidelines Keep Everyone on the Same Page
A branding guide provides a central reference for employees, designers, printers, marketing companies and other vendors working with your brand.
Depending on your needs, your branding guidelines might include:
- Approved logo versions and usage
- Logo spacing and sizing
- Corporate color specifications
- Primary and secondary typography
- Photography and illustration styles
- Graphic elements and layout examples
- Writing or messaging guidance
- Examples of correct and incorrect brand usage
Your company already has a story. WE CAN HELP YOU TELL IT.
LOGO & BRANDING CASE STUDIESYour Brand in the Real World
Branding becomes valuable when you put it to work.
Once we understand your visual identity, 11 Fingers can carry that branding through the individual pieces your business needs—from a business card someone keeps in their desk to a tradeshow display visible across a convention hall.
Need a new brochure? We already understand your brand.
Planning an advertising campaign? We know how it should look.
Getting ready for a tradeshow? Your banners, handouts and booth graphics can all work together.
Updating your website? The same visual identity can continue online.
You don't have to explain your company to a different designer every time you need something.
You have a design team that already knows your story.
Build a Brand That Looks Like You
Tell us who you are. We'll help you tell everyone else.
Whether you're creating a new company, refreshing an established identity or simply trying to bring years of inconsistent marketing materials together, 11 Fingers Design can help.